OPINION: A few years ago, BiC launched a new range of pens specifically designed for women, liberating the fairer sex from decades of brutish male stationery. The "for her" range came in any colour a gal could want – as long as that's pink or purple, of course.
from
http://www.stuff.co.nz/business/money/98035543/Budget-Buster-Pink-Tax-makes-women-pay-more-for-the-same-products
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