A Christchurch-based social enterprise wanting to rid the world of plastic, crowd funded half a million within two hours of its Pledge Me campaign going live.
Ethique​, a hair and beauty products company, was looking to raise $1 million through crowdfunding and private investors to expand its business overseas.
Founder Brianne​ West said the campaign had nearly 1300 pledges, many of whom pre-registered 21 hours before the campaign went live.
Once it was live, Ethique raised the capital within two hours.
from
http://www.stuff.co.nz/business/97448340/Aiming-to-rid-the-world-of-plastic-bottles-company-crowdfunds-500k-in-two-hours
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