Kids will still be bombarded by junk food adverts under new rules

New rules are set to come into force that crack down on advertising to children, but experts say they do not go far enough.

The Advertising Standards Authority's new children and young people's advertising code comes into effect on July 3. It includes rules about identifying commercial messaging, and restrictions around the depiction of anti-social behaviour, sexual imagery and unrealistic body images and occasional food and beverage advertising.

But Jessica Wilson, a spokeswoman for Consumer NZ, said a major weakness was that it did not apply to product packaging, particularly in relation to junk food.

"[That's] despite the fact marketing targeted at children is widespread on food packaging and often on products high in fat, sugar or salt," she said.

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http://www.stuff.co.nz/business/94154301/Kids-will-still-be-bombarded-by-junk-food-adverts-under-new-rules