A complaint made against Lotto's Mother's Day advertisement for encouraging minors to gamble for their loved ones has been upheld by the Advertising Standards Authority.
The advertisement shows a child asleep on a lounge floor in front of a television, with a voiceover that says: "Isn't it amazing how your floordrobe returns itself to your wardrobe? How dinner just appears on your plate every night? And no matter where you fall asleep, you always wake up in bed."
Then the child is shown being carried to bed by his mother before it is revealed the mother has done these things for him. The viewer is then urged to "Thank mum for the magic this Mother's Day".
The complainant said the advertisement was directed at minors, and was concerned that children were being encouraged to gamble by buying a Lotto ticket. It had been screened on TV One at 7.19pm, which the complainant said was a time when children could be watching and could get the idea that gambling was a "a good thing to do for someone you care for".
from
http://www.stuff.co.nz/business/94125853/Complaint-upheld-against-Lotto-Mothers-Day-ad
No comments:
Post a Comment