There's an interesting story behind Pic's peanut products brand. Pic's was started in a garage in Nelson by New Zealander Bruce 'Pic' Picot, then production moved to a concrete mixer and was sold at the local farmers market. When the business began to expand, it moved into an old meat works, then onto a factory and now "Pic's World of Peanut Butter" is under construction.
from
http://www.stuff.co.nz/life-style/92416044/Product-review-Pics-Peanut-Butter-Slugs
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