Pantone's colour of the year - announced in December every year - is a big deal in fashion and design circles. Just look at the 2016 colours of the year; "rose quartz" and "serenity" (light pastel pink and a baby blue) both of which have become dominant in interiors, on the runway and throughout social media this year.
But how are these colours chosen? As it turns out; two years in advance and through careful analysis of pop culture trends.
Vice President of Pantone Colour Institute, Laurie Pressman, told The Cut, "colour trend forecasting is being able to look at what's happening now, what we see if going to be happening in the future and being able to glom onto those key trends or leading trend indicators to see what the future looks like and what that means for colour."
"Everything impacts colour."
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from
http://www.stuff.co.nz/life-style/home-property/84779541/How-do-they-choose-those-Pantone-colours-Its-a-long-story
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