OPINION: Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine's Day, Mothers' Day and Fathers' Day.
But rather than simply trying to trick people, the masters of marketing know it's much easier to understand and work with innate human flaws.
By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we're buying.
Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
from
http://www.stuff.co.nz/business/money/99888349/The-psychology-of-shopping-how-marketers-nudge-you-to-buy
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