Chelsea Kingston's Blog
Monday 4 July 2016
Change, crash, burn: Seven top re-branding failures
Branding and re-branding is a normal part of any business. If done well it can spell success - take Lego and
Old Spice
.
from
http://www.stuff.co.nz/business/money/81722509/Change-crash-burn-Seven-top-re-branding-failures
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