New Zealand shoppers want to buy products that are produced sustainably, but they aren't following through.
New research says that may be because they lack information.
University of Otago Business School researchers looked at the disparity between what consumers say they would like to do and what they actually do, studying the link between labelling information and the intention to buy organic products in New Zealand.
Their research suggests that only 3 per cent make purchasing decisions based on the sustainability of the product, although an estimated 30 per cent say they want to "act more sustainably" when they are shopping.
from
http://www.stuff.co.nz/business/99273126/I-want-to-shop-sustainably-but
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