Most expensive brand 5300 times pricier: Companies tapping New Zealander's willingness to pay for bottled water

Consumers are rarely willing to pay thousands of times more for a slightly more convenient, slightly better-tasting product.

from
http://www.stuff.co.nz/business/86978371/Most-expensive-brand-5300-times-pricier-Companies-tapping-New-Zealanders-willingness-to-pay-for-bottled-water