A few scant years ago you could safely sit down to brunch with your mates with not a single picture being snapped. Even in the first several years of social media taking over our lives, photographing your food was still a bit of a social taboo, slightly embarrassing.
from
http://www.stuff.co.nz/life-style/food-wine/86694713/How-social-media-has-changed-the-way-we-eat
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