Why did Johnnie Walker just introduce Lady Scotch?

OPINION: When news of "Doritos for women" or "lady chips" as they became known, broke around the world earlier this month to everyone's collective dismay, Johnnie Walker, the brand represented by a jolly man walking with a top hat and cane on the label of scotch whisky, obviously did not get the memo.

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http://www.stuff.co.nz/life-style/food-wine/drinks/101871745/Why-did-Johnnie-Walker-just-introduce-Lady-Scotch