OPINION: Nestlé has always understood the value of a good story.
And no story is as powerful as linking your product with healthy, happy kids.
That's been the big push for Milo for generations - think of Milo and images of crunchy brown powder, milk, chocolate moustaches and kids playing sport rise effortlessly up.
This just as effortlessly translates to sales because in the mad rush to do the right thing by their kids, parents have seized on Milo as a drink that will be loved and is also good for them.
READ MORE:
* Health stars to go from Milo
* Tiny town gets big Milo tin
* Trust in health star ratings falling
from
http://www.stuff.co.nz/life-style/food-wine/drinks/101884535/Milos-on-off-love-affair-with-health-ratings
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