The end of 'shrink it or pink it': A history of advertisers missing the mark with women

Ladies, as everyone knows, are dainty and fragile, and prefer the world to be awash in pastels.

from
http://www.stuff.co.nz/life-style/life/80878236/The-end-of-shrink-it-or-pink-it-A-history-of-advertisers-missing-the-mark-with-women