When Icelandic tech entrepreneur Skuli Mogensen founded the long-haul budget airline WOW air in 2011, its fleet included just three planes serving 12 destinations รข€” at an unheard of price of $99 round-trip.
from
http://www.stuff.co.nz/travel/destinations/europe/85794395/Budget-airline-Wow-Air-overhauls-Icelands-tourism-industry
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